1. Enhanced Comfort and Space:
   The Mach-E offers a more spacious and comfortable interior than the Model 3. Its SUV-like
   design provides ample front and rear passenger headroom, legroom, and shoulder space. The
   raised seating position also offers a commanding view of the road, enhancing the overall driving
   experience. The Mach-E’s quiet cabin, high-quality materials, and attention to detail also
   contribute to a refined and luxurious feel.
2. Familiar and Intuitive User Experience:
   Ford has taken a customer-centric approach with the Mach-E by designing the user
   experience to feel familiar and intuitive. The inclusion of physical buttons and knobs, combined
   with the responsive SYNC 4A infotainment system, offers a user-friendly interface that is easy to
   navigate while driving. This intuitive design makes it easy for users to adapt seamlessly to
   Mach-E’s controls and features.
3. Ford’s Extensive Dealer Network:
   Ford has an extensive dealer network, which provides customers with widespread service and
   maintenance support for their Mach-E vehicles. This established network ensures convenient
   access to trained technicians and authorized service centers. It can be particularly
   advantageous for customers who prefer a well-established support system with physical
   locations readily available.
4. Exceptional Towing Capability:
   The Mach-E stands out with its impressive towing capability, allowing users to tow up to 4,000
   pounds (1,814 kg) when properly equipped. This feature makes the Mach-E suitable for outdoor
   enthusiasts or individuals who require towing capabilities for various purposes, such as hauling
   recreational equipment or small trailers. The Model 3, on the other hand, does not offer a
   dedicated towing capacity.
5. Ford’s Legacy of Manufacturing Expertise:
   Ford Motor Company has a rich history in automotive manufacturing, and its expertise
   extends to the production of the Mach-E. Leveraging Ford’s manufacturing legacy, Mach-E
   benefits from the company’s extensive knowledge and experience in building reliable and robust
   vehicles. This legacy and expertise may instill confidence in customers, knowing they purchase
   an electric vehicle from a trusted and established automaker.
6. All-Wheel Drive Availability Across Trims:
   Unlike the Tesla Model 3, which offers all-wheel drive (AWD) as an option only on higher-
   priced trims, the Mach-E offers AWD availability across its lineup. This means that even
   customers who opt for the base trim of the Mach-E can enjoy the benefits of enhanced traction
   and stability provided by an AWD system. It allows a wider range of buyers to experience
   AWD’s improved handling and performance.

In conclusion, the Ford Mach-E offers a compelling package with its enhanced comfort, intuitive
user experience, extensive dealer network, exceptional towing capability, Ford's manufacturing
expertise, and all-wheel drive availability across trims. These factors, combined with its unique
features and advantages mentioned in the previous article, make the Mach-E a strong contender in the electric vehicle market, providing customers with a viable alternative to the Tesla Model 3.

Posted in News and Announcements | No Comments »

New 2022 Ford Explorer Limited and Timberline: Unveiling Ford’s Latest Offerings

Are you on the lookout for a reliable and adventurous SUV? The wait is over! Ford has unveiled its newest additions to the SUV lineup – the 2022 Ford Explorer Limited and Timberline. Packed with innovative features and performance capabilities, these SUVs promise to elevate your driving experience to new heights. And guess what? Ford Credit is offering an exclusive discount, making it the perfect time to get your hands on one. Let’s delve into the details of these remarkable vehicles and explore the enticing offer from Ford Credit, available now at your Oregon Ford Dealer, Gresham Ford.

Exploring the New 2022 Ford Explorer Limited

The 2022 Ford Explorer Limited exudes elegance and sophistication, making it the ideal choice for families and adventure seekers alike. Its sleek design and eye-catching exterior set it apart from the crowd. Step inside, and you’ll be welcomed by a spacious and comfortable cabin adorned with cutting-edge technology. With ample legroom and premium materials, every journey becomes a delight.

Under the hood, the 2022 Ford Explorer Limited boasts a range of powerful engine options, ensuring there’s a perfect match for your driving needs. Whether you prioritize fuel efficiency or crave the adrenaline rush of a high-performance engine, the Explorer Limited delivers on all fronts.

Discovering the New 2022 Ford Explorer Timberline

For those seeking thrilling off-road adventures, the 2022 Ford Explorer Timberline is the ultimate choice. With its robust off-road capabilities, this SUV is ready to take you on a journey off the beaten path. Equipped with advanced terrain management systems, skid plates, and a lifted suspension, the Timberline is designed to conquer challenging landscapes with ease.

Beyond its off-road prowess, the Timberline offers an enhanced driving experience on regular roads as well. Its tuned suspension provides a smooth and controlled ride, making every commute or road trip enjoyable. Exclusive Timberline elements, such as unique badging and styling, further enhance its appeal.

Ford Credit Discount Offer Details

Ford Credit, the financing arm of Ford Motor Company, is now offering a limited-time discount on the 2022 Ford Explorer Limited and Timberline models. This exclusive offer provides attractive financing options, making it even more affordable to own one of these remarkable SUVs. Additionally, special incentives and discounts sweeten the deal, ensuring you get the best value for your money.

Before taking advantage of this offer, it’s essential to familiarize yourself with the terms and conditions set by Ford Credit. Our team at Gresham Ford can guide you through the process and help you find the most suitable financing option tailored to your needs.

Availability at Your Oregon Ford Dealer, Gresham Ford

You don’t have to go far to find the perfect 2022 Ford Explorer Limited or Timberline – Gresham Ford, your local Oregon Ford Dealer, has got you covered. As one of the leading Ford dealerships in the area, Gresham Ford offers a wide range of services to ensure a seamless and enjoyable car-buying experience.

Stop by for a test drive and see for yourself why the 2022 Ford Explorer Limited and Timberline stand out from the crowd. Our friendly and knowledgeable staff will assist you in exploring the features and capabilities of these SUVs and help you make an informed decision.

Why Choose the 2022 Ford Explorer Limited or Timberline?

Now that you’re acquainted with the features of the 2022 Ford Explorer Limited and Timberline, let’s explore why these SUVs should be at the top of your list. Their versatility and performance make them stand out among their competitors. Whether you’re heading for a family vacation or seeking thrilling adventures, the Explorer Limited and Timberline have got you covered.

Comparing the Explorer Limited and Timberline with other SUVs in their class, you’ll find that Ford has truly raised the bar with their latest offerings. The perfect blend of comfort, technology, and performance makes them the go-to choice for those seeking a vehicle that can do it all.

The 2022 Ford Explorer Limited and Timberline represent the epitome of modern SUVs, offering style, versatility, and top-notch performance. Ford’s commitment to innovation and customer satisfaction is evident in every aspect of these vehicles, making them a wise investment for any driver.

Don’t miss the exclusive Ford Credit discount offer, which adds even more value to your purchase. Visit Gresham Ford, your Oregon Ford Dealer, today and embark on a journey with the new 2022 Ford Explorer Limited or Timberline.

Offer Details: $1,000 Bonus Cash (PGM #11068) + $1,000 Retail Trade Assist (PGM #30848). Not all buyers will qualify for Ford Credit financing. 0.9% APR financing for 60 months at $17.05 per month per $1,000 financed regardless of down payment (PGM #20030). Residency restrictions apply. For all offers, take new retail delivery from an authorized Ford Dealer’s stock, like Gresham Ford by 9/4/23. See your favorite Oregon Ford dealer for qualifications and complete details.

Frequently Asked Questions

Q: What makes the 2022 Ford Explorer Limited and Timberline special?

A: The Explorer Limited offers elegance and comfort, while the Timberline excels in off-road adventures.

Q: What discounts does Ford Credit offer on these models?

A: Ford Credit provides attractive financing options and special incentives for a limited time.

Q: How does the Explorer Limited compare to other SUVs in its class?

A: The Explorer Limited’s blend of comfort and performance sets it apart from the competition.

Q: Can I take a test drive at Gresham Ford?

A: Absolutely! Gresham Ford welcomes you to experience the driving pleasure of the new Ford Explorer models with the exclusive “Test Drive to You” program.

Q: Are there any exclusive features on the Timberline?

A: Yes, the Timberline boasts unique badging and styling elements to complement its off-road capabilities.

Posted in News and Announcements | No Comments »

The 2023 Ford Escape saw a significant overhaul that fully changed the lineup, included new trim levels, and included some significant technological advancements including Sync 4. We currently have a 2023 Ford Escape ST-Line Elite all-wheel drive hybrid in our fleet, and we have been fielding inquiries about it while we test drive it to get a feel for it. Though one mode truly outperforms the other two in terms of effectiveness, we decided to talk about three of its four drive modes today because they have something to offer all sorts of drivers.

Normal Mode

It’s likely that the majority of 2023 Ford Escape hybrid owners will simply leave their cars in this mode, which is totally acceptable and might even be the greatest way to utilize this hybrid’s features. According to Ford, Normal balances every aspect of the car for “comfort, convenience, and excitement.” This is a true statement, in my opinion, as the Escape does convert over to electric power as much as it can in this mode, and even though pushing it causes the gas engine to start running, it doesn’t seem to lack power. According to my experience, the Escape can frequently travel on electric power in this mode while cruising around town and even occasionally while traveling on the highway. Normal’s regenerative braking is undoubtedly a little bit more grabby than it would be in a car powered solely by gasoline, but it is still a reliable and simple system.

Eco-Mode

Undoubtedly, some 2023 Ford Escape hybrid customers will want to get the most out of their vehicle, and Eco will probably appease them. First off, there is less air conditioning available in this mode, but I didn’t really mind because the car had already cooled off by the time I switched to Eco to conduct my tests. Evidently, performance has also been reduced a little, though not as much as I had anticipated. By no means is it dangerous to accelerate from a stop signal, but it seemed to take more work to get speed. Additionally, the Escape slowed down a bit more quickly once I let off the gas pedal in this mode, suggesting that regenerative braking was a little more aggressive. For local driving, I preferred Normal over Eco since I didn’t think Eco kept the hybrid in electric mode more frequently than I thought it should, and Normal is excellent at converting to electric mode when it can.

Sport Mode

The 2023 Ford Escape hybrid’s Sport mode, according to Ford, is for “spirited and engaged driving.” In the end, straight acceleration felt about the same in Sport as it did in Normal. Sport effectively converts the Escape into a standard internal combustion vehicle with auto start/stop, as the hybrid will run on electricity when stopped but switch to running on gas as soon as the brake pedal is removed. This is what gives Sport a slight speed advantage, but drivers may get the same results in Normal by just applying a little more pressure to the accelerator. In spite of this, I could have sworn that the transmission used simulated gear ratios in this mode, albeit I could be mistaken. Because the Escape appears to never operate exclusively on electricity while moving in this mode, power is slightly more readily available at all times.

EV Mode

The 2023 Ford Escape Hybrid also features an EV (Electric Vehicle) mode, which allows you to drive in pure electric mode under certain conditions. When the battery charge is sufficient, you can switch to EV mode and drive using only electric power, reducing emissions and operating costs. This mode is particularly useful for short commutes or driving in urban areas.

Snow/Sand Mode

In challenging weather or off-road conditions, the Snow/Sand mode in the 2023 Ford Escape Hybrid provides enhanced traction and stability. This mode adjusts the vehicle’s power delivery and traction control systems to optimize performance on slippery surfaces such as snow or sand. It helps maintain control and confidence when driving in adverse conditions.

Slippery Mode

Similar to the Snow/Sand mode, the Slippery mode is designed to improve traction and stability on wet or icy roads. This mode optimizes the vehicle’s handling and stability control systems to provide better grip and prevent wheel slip. It is an excellent choice when driving in rainy or icy conditions, offering added safety and peace of mind.

Tow Mode

For those who need to tow trailers or other heavy loads, the 2023 Ford Escape Hybrid offers a dedicated Tow mode. When engaged, this mode adjusts the power-train and transmission settings to optimize performance while towing. It ensures a confident and controlled towing experience, providing the necessary power and stability to handle heavy loads.

Regenerative braking also looked much less harsh in Sport, almost as if it were acting like a standard gasoline model. If you were forced to buy a hybrid and don’t care about fuel efficiency but yet want easy access to the Escape’s power, this mode is unquestionably an excellent choice.

What to Expect from the New Ford Escape Hybrid

The 2023 Ford Escape Hybrid comes equipped with a range of innovative features, including advanced drive modes that enhance the driving experience. These drive modes allow you to customize your vehicle’s performance and efficiency based on your preferences and driving conditions. In this article, we will explore the various drive modes available in the 2023 Ford Escape Hybrid and how they contribute to its overall performance and fuel efficiency.

The 2023 Ford Escape Hybrid is a compact SUV designed to deliver both power and fuel efficiency. One of the key highlights of this vehicle is its drive modes, which allow drivers to tailor their driving experience to their specific needs and preferences. Whether you’re looking for a more efficient commute or a sportier driving experience, the Escape Hybrid has you covered.

The 2023 Ford Escape Hybrid is a versatile and efficient SUV that offers a range of drive modes to suit various driving conditions and preferences. From the balanced Normal mode to the fuel-efficient Eco mode, and the sporty Sport mode to the environmentally friendly EV mode, each drive mode enhances the overall driving experience. Additionally, the Snow/Sand, Slippery, and Tow modes provide added control and confidence in specific situations. With its advanced drive modes, the 2023 Ford Escape Hybrid delivers a customizable driving experience that caters to different needs.

FAQs about Drive Modes for the 2023 Escape Hybrid

Q: How many drive modes does the 2023 Ford Escape Hybrid have?

A: The 2023 Ford Escape Hybrid offers a total of six drive modes: eco, sport, normal, slippery, snow, & sand.

Q: Can I drive in pure electric mode in the Escape Hybrid?

A: Yes, the 2023 Ford Escape Hybrid features an EV mode that allows you to drive using only electric power.

Q: Is the Sport mode available in all trims of the Escape Hybrid?

A: Yes, the Sport mode is available in all trims of the 2023 Ford Escape Hybrid.

Q: Does the Snow/Sand mode improve traction on slippery surfaces?

A: Yes, the Snow/Sand mode enhances traction and stability on surfaces like snow or sand.

Q: Can the Escape Hybrid tow heavy loads?

A: Yes, the 2023 Ford Escape Hybrid 2.5L All Wheel Drive Platinum has a 1,500 pounds of towing capacity.  While the 2023 Ford Escape ST-Line with the 2.5L Hybrid CVT has a 2,000 pound towing capacity. 

<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "FAQPage",
  "mainEntity": [{
    "@type": "Question",
    "name": "How many drive modes does the 2023 Ford Escape Hybrid have?",
    "acceptedAnswer": {
      "@type": "Answer",
      "text": "The 2023 Ford Escape Hybrid offers a total of six drive modes: eco, sport, normal, slippery, snow, & sand."
    }
  },{
    "@type": "Question",
    "name": "Can I drive in pure electric mode in the Escape Hybrid?",
    "acceptedAnswer": {
      "@type": "Answer",
      "text": "Yes, the 2023 Ford Escape Hybrid features an EV mode that allows you to drive using only electric power."
    }
  },{
    "@type": "Question",
    "name": "Is the Sport mode available in all trims of the Escape Hybrid?",
    "acceptedAnswer": {
      "@type": "Answer",
      "text": "Yes, the Sport mode is available in all trims of the 2023 Ford Escape Hybrid."
    }
  },{
    "@type": "Question",
    "name": "Does the Snow/Sand mode improve traction on slippery surfaces?",
    "acceptedAnswer": {
      "@type": "Answer",
      "text": "Yes, the Snow/Sand mode enhances traction and stability on surfaces like snow or sand."
    }
  },{
    "@type": "Question",
    "name": "Can the Escape Hybrid tow heavy loads?",
    "acceptedAnswer": {
      "@type": "Answer",
      "text": "Yes, the 2023 Ford Escape Hybrid 2.5L All Wheel Drive Platinum has a 1,500 pounds of towing capacity.  While the 2023 Ford Escape ST-Line with the 2.5L Hybrid CVT has a 2,000 pound towing capacity."
    }
  }]
}
</script>

Posted in News and Announcements | No Comments »

The Role of an Auto Sales Person

As an Auto Sales Person, you will play a pivotal role in driving the sales of Ford vehicles. Your primary responsibility will be to assist customers in finding the perfect vehicle that meets their needs and budget. You will guide them through the entire sales process, from initial contact to closing the deal. Building strong relationships with customers and providing exceptional customer service will be essential to your success.

Responsibilities and Duties

1. Conducting product demonstrations and test drives to showcase the features and benefits of Ford vehicles.
2. Assisting customers in selecting the right vehicle based on their preferences and requirements.
3. Provide transparent pricing and financing options to ensure a win-win situation for both the customer and the dealership.
4. Collaborating with the finance department to facilitate the completion of paperwork and financing processes.
5. Maintaining a thorough knowledge of Ford vehicle models, specifications, and current market trends.
6. Following up with potential customers to nurture leads and convert them into sales.
7. Participating in sales meetings and training sessions to enhance product knowledge and sales skills.
8. Meeting and exceeding sales targets and performance goals set by the dealership.

Qualifications and Skills

If you have the drive, we have the vehicle for your professional growth.  To be successful as an Auto Sales Person, the following qualifications and skills are required:

1. Excellent communication and interpersonal skills.
2. Strong sales and negotiation abilities.
3. Passion for automobiles and knowledge of Ford vehicles.
4. Customer-oriented approach with a focus on building long-term relationships.
5. Ability to work effectively in a team and individually.
6. Basic computer skills for managing customer information and sales processes.
7. Valid driver’s license and a clean driving record.

Benefits of Working at Gresham Ford

When you join our Oregon Ford dealership as an Auto Sales Person, you can enjoy a range of benefits, including:

1. Competitive base salary and commission structure.  We are a no-cap dealership.
2. Opportunities for bonuses and incentives based on performance.
3. Comprehensive health insurance coverage.
4. Retirement savings plans, such as a 401(k).
5. Employee discounts on vehicle service, and parts.
6. Discounts on New Ford Vehicles and Used Vehicles
7. Paid vacation and sick leave.
8. Ongoing training and professional development programs.

Career Growth and Advancement

At our growing Oregon Ford dealership, we believe in nurturing talent and providing opportunities for career growth. As an Auto Sales Person, you will have the chance to advance within the dealership in various roles, such as:

1. Senior Sales Consultant
2. Sales Manager
3. Inventory Manager
4. Finance and Insurance Manager
5. General Sales Manager

Training and Development

We understand the importance of continuous learning and development. As an Auto Sales Person, you will receive comprehensive training on Ford vehicles, sales techniques, and customer service. Our training programs are designed to equip you with the knowledge and skills needed to excel in your role and provide exceptional service to our customers.

Work Environment

Gresham Ford offers a dynamic and supportive work environment. You will be part of a team of passionate professionals who are dedicated to delivering an outstanding customer experience. We foster a collaborative culture that values teamwork, integrity, and a drive for excellence.  As a multi-year Ford President’s Award winning dealership we strive to lead the auto industry in customer advocacy and value.  

Compensation and Incentives

As an Auto Sales Person, your compensation will consist of a base salary and a commission structure based on your sales performance. Our commission plans are designed to reward your efforts and provide you with ample earning potential. Additionally, you will have opportunities for bonuses and incentives based on achieving or surpassing sales targets.

How to Apply

To apply for the position of Auto Sales Person at our Ford dealership, please follow these steps:

1. Visit our website at https://www.greshamford.com/careers.aspx.
2. Fill out the online application form with your personal details and work experience.
3. Upload your resume and a cover letter expressing your interest in the position.
4. Submit your application.

Our hiring team will review your application, and if you meet the qualifications, we will contact you for further steps in the selection process.  If you have a passion for cars, exceptional sales skills, and a desire to work with one of the most reputable automobile brands, becoming an Auto Sales Person at our growing Ford dealership is an excellent opportunity for you. You will have the chance to showcase your expertise, build lasting relationships with customers, and contribute to the success of our dealership. Join our team and be a part of an exciting and rewarding career in the automotive industry.

Posted in News and Announcements | No Comments »

In today’s interconnected world, data breaches have become a concerning reality. Recently, the Oregon Driver and Motor Vehicle Services (DMV) confirmed a significant data incident that has affected millions of individuals. We will delve into the details of the Oregon DMV data incident, explore its consequences, and discuss the measures taken to protect affected individuals.

Understanding the Oregon DMV Data Incident

The Oregon DMV data incident refers to a recent hacking event that compromised approximately 3.5 million Oregon driver’s license and identification card files. This incident occurred around two weeks ago, leaving many individuals concerned about the security of their personal information.

Explanation of the Oregon DMV Data Incident

The Oregon DMV became the target of a malicious cyber attack, resulting in unauthorized access to its database. Hackers gained entry to the system, potentially obtaining sensitive information such as names, addresses, dates of birth, and driver’s license numbers.

Timeline of the Incident

It is essential to understand the timeline of events surrounding the Oregon DMV data incident. By examining the sequence of occurrences, we can gain insights into the extent and impact of the breach.  The hack is reported to have occurred about two weeks ago.

Impact on Oregon Driver’s License and Identification Card Files

The compromised data includes personal information linked to Oregon driver’s licenses and identification cards. This breach has the potential to expose affected individuals to various risks, including identity theft and financial fraud.

Details of the Hacking Incident

To fully comprehend the gravity of the Oregon DMV data incident, it is crucial to explore the specifics of the hacking event. By understanding the techniques employed by the hackers, we can better appreciate the need for enhanced cybersecurity measures.

Security Measures in Place Prior to the Incident

The Oregon DMV had security protocols and safeguards in place to protect the personal information of its clients before the data breach occurred. We will examine these measures and evaluate their effectiveness in light of the incident.

Consequences and Risks for Affected Individuals

The Oregon DMV data incident has exposed affected individuals to several potential risks and consequences. It is crucial to understand these risks and take appropriate steps to mitigate the impact.

Potential Misuse of Compromised Data

When personal information falls into the wrong hands, it can be exploited for various nefarious purposes. We will explore the potential ways in which the compromised data from the Oregon DMV data incident could be misused.

Identity Theft Risks

One of the most significant concerns following a data breach is the heightened risk of identity theft. We will discuss the implications of the Oregon DMV data incident on individuals’ identities and provide guidance on safeguarding personal information.

Financial Fraud Risks

The compromise of personal data also opens the door to financial fraud. Scammers and criminals may attempt to exploit the stolen information for fraudulent activities. We will highlight the risks involved and offer suggestions for protecting oneself against financial fraud.

Steps Individuals Can Take to Protect Themselves

In the wake of the Oregon DMV data incident, affected individuals need to take proactive measures to protect their personal information. We will provide practical steps that individuals can follow to safeguard themselves against potential harm.

Oregon DMV’s Response and Actions Taken

Following the discovery of the data breach, the Oregon DMV swiftly responded to mitigate the impact on affected individuals. It is essential to understand the measures taken by the organization and assess their effectiveness.

Notification of Affected Individuals

The Oregon DMV took the responsibility of notifying individuals whose data was compromised in the incident. We will discuss the methods employed to inform affected individuals and provide insights into the importance of prompt communication.

Assistance and Support for Affected Individuals

The Oregon DMV recognizes the distress and uncertainty faced by affected individuals. We will explore the support services and resources provided by the organization to assist those impacted by the data breach.

Enhancements to Security Measures

In response to the data incident, the Oregon DMV has implemented additional security measures to fortify its systems against future attacks. We will delve into these enhancements and evaluate their effectiveness in preventing similar incidents.

The Oregon DMV data incident serves as a stark reminder of the vulnerability of personal information in the digital age. As individuals, it is crucial to stay vigilant and take proactive steps to protect our data. Organizations must also prioritize cybersecurity measures to safeguard the sensitive information entrusted to them. By fostering a culture of cybersecurity awareness and implementing robust protective measures, we can strive to minimize the risks posed by data breaches and secure a safer digital future.

FAQ

Q1: How did the hackers gain unauthorized access to the Oregon DMV database?

A1: The exact method used by the hackers to gain access to the Oregon DMV database is still under investigation. However, it is suspected that they exploited a vulnerability in the system’s security defenses or employed sophisticated hacking techniques.

Q2: What should I do if I believe my personal information was compromised in the Oregon DMV data incident?

A2: If you suspect that your personal information was compromised, it is advisable to take immediate action. Contact the Oregon DMV to report the incident, monitor your financial accounts for any suspicious activity, consider placing a fraud alert or credit freeze on your credit reports, and stay vigilant for potential signs of identity theft.

Q3: How can I protect myself against identity theft following the data breach?

A3: To protect yourself against identity theft, consider taking the following steps: monitor your financial statements regularly, use strong and unique passwords for online accounts, enable multi-factor authentication, be cautious of phishing attempts, and regularly check your credit reports for any unauthorized activity.

Q4: Has the Oregon DMV implemented additional security measures to prevent future data breaches?

A4: Yes, the Oregon DMV has taken proactive measures to enhance its security protocols. These include strengthening firewalls, conducting regular security audits, implementing intrusion detection systems, and providing employee training on cybersecurity best practices.

Q5: Can I file a complaint or seek compensation for the data breach?

A5: If you have been affected by the Oregon DMV data incident, you may have legal options available to you. Consult with a legal professional specializing in data breach incidents to understand your rights and determine the appropriate course of action.

Q6: How can I stay updated on the latest developments regarding the Oregon DMV data incident?

A6: The Oregon DMV will provide updates and information regarding the data incident through their official website and other communication channels. Stay connected with their official announcements for the most accurate and up-to-date information.

Posted in News and Announcements | No Comments »

The 2023 NASCAR Xfinity Series Pacific Office Automation 147 at Portland International Raceway is an exciting event that showcases the talents of some of the best drivers in stock car racing.

The NASCAR Xfinity Series is one of the most popular racing events in North America, serving as a stepping stone for talented drivers on their way to the top-tier Cup Series. The Pacific Office Automation 147 is an eagerly anticipated race on the series’ calendar, offering fans an exhilarating display of speed, skill, and strategy.

History of the NASCAR Xfinity Series

The NASCAR Xfinity Series has a rich history dating back to its inception in 1982. Over the years, it has grown in popularity and become a platform for emerging talents to showcase their abilities. The series features intense competition, with drivers competing in specially designed stock cars that are capable of reaching impressive speeds.

The Significance of the Pacific Office Automation 147

The Pacific Office Automation 147 holds a special place in the hearts of NASCAR fans. It provides drivers with an opportunity to prove their mettle on the challenging Portland International Raceway. The race is known for its unpredictable nature, demanding both speed and precision from the drivers.

The Portland International Raceway

Located in Portland, Oregon, the Portland International Raceway is a renowned motorsports venue that has been hosting various racing events since its opening in 1961. The track offers a unique blend of high-speed straights and technical corners, making it a favorite among drivers and spectators alike.

Track Layout and Challenges

The Portland International Raceway features a 12-turn road course, covering a distance of 1.964 miles (3.17 kilometers). Its layout presents drivers with a range of challenges, including tight hairpin turns, elevation changes, and a mix of fast and slow sections. The track demands a delicate balance of speed and control, testing the skills of even the most experienced drivers.

Gresham Love

Bess Wills, General Manager of Gresham Ford established the Gresham Love Project to help spread some joy during the pandemic and give people a little something to look forward to.  CoVID may no longer be on the top of the news hour but the program has continued none the less.  Who doesn’t need a little more love, after all?

Enter to Win A Nascar Gold Grandstand Package

Those who visited gresham.love and entered to win were entered into a drawing to be one of four winners of Gold Grandstand tickets for both June 2nd and June 3rd in addition to an infield parking pass.  Thank you to everyone who entered and a big congratulations to our winners.  We hope that the experience has brought a little sunshine to your week!

Posted in News and Announcements | No Comments »

Power, Performance, and Sustainability

The automotive industry is undergoing a revolutionary transformation, with electric vehicles (EVs) leading the way towards a more sustainable future. Ford, one of the most renowned automobile manufacturers, has embraced this change and is set to redefine the pickup truck segment with the introduction of the 2023 Ford Electric F-150 Lightning. This groundbreaking vehicle combines the power and performance expected from an F-150 with the efficiency and sustainability of an electric drivetrain.

The Rise of Electric Vehicles

Electric vehicles have gained significant popularity in recent years due to their environmental benefits and technological advancements. As the world becomes more conscious of climate change and the need to reduce carbon emissions, EVs offer a viable solution by eliminating tailpipe emissions and minimizing our reliance on fossil fuels.

Ford’s Electric Vision: Introducing the F-150 Lightning

The 2023 Ford F-150 Lightning represents Ford’s commitment to electrification without compromising on the capabilities that made the F-150 America’s best-selling truck for over four decades. With its bold design, impressive performance, and advanced technology features, the F-150 Lightning is poised to revolutionize the electric truck market.

Power and Performance

At the heart of the F-150 Lightning is its electric powertrain, delivering instantaneous torque and smooth acceleration. The electric motors provide exceptional power, allowing the Lightning to accelerate from 0 to 60 mph in just under 4 seconds. This impressive performance rivals many sports cars while still retaining the versatility and utility of a pickup truck.

Furthermore, the F-150 Lightning boasts exceptional towing capabilities, making it an ideal companion for work and recreation. With a maximum towing capacity of over 10,000 pounds, this electric powerhouse can handle a wide range of hauling tasks with ease.

Range and Charging Capabilities

Range anxiety is a common concern among potential electric vehicle owners. However, the F-150 Lightning addresses this apprehension with its impressive range. With an estimated range of up to 300 miles on a full charge, drivers can confidently embark on long journeys without worrying about running out of battery power.

Charging the F-150 Lightning is also a breeze. Equipped with the latest charging technology, this electric truck supports both AC and DC fast charging. With DC fast charging, it can add approximately 54 miles of range in just 10 minutes, enabling drivers to get back on the road quickly. Additionally, the F-150 Lightning can act as a mobile power generator, capable of providing electricity to power tools, appliances, or even homes in case of power outages, thanks to its available Pro Power Onboard feature.

Cutting-Edge Technology Features

The F-150 Lightning is not just about power and performance; it also offers a plethora of cutting-edge technology features. The interior is equipped with an intelligent infotainment system that seamlessly integrates with smartphones, providing access to navigation, entertainment, and communication services. With voice commands and a user-friendly interface, drivers can stay connected and entertained while keeping their focus on the road.

Moreover, the F-150 Lightning incorporates advanced driver-assistance systems to enhance safety and convenience. Features such as adaptive cruise control, lane-keeping assist, and automatic emergency braking help reduce the risk of accidents and provide a more relaxing driving experience.

Safety and Durability

When it comes to safety and durability, the F-150 Lightning upholds Ford’s renowned reputation. Built with a high-strength aluminum alloy body, it offers exceptional strength and rigidity while being significantly lighter than traditional steel bodies. This robust construction not only enhances safety in the event of a collision but also contributes to the vehicle’s overall efficiency.

Additionally, the F-150 Lightning is equipped with a comprehensive suite of safety features, including advanced airbags, blind-spot monitoring, and a 360-degree camera system. These features provide drivers with enhanced situational awareness and help mitigate potential risks on the road.

Environmental Benefits

One of the most significant advantages of electric vehicles is their environmental impact. As a fully electric truck, the F-150 Lightning produces zero tailpipe emissions, contributing to cleaner air and a healthier environment. By transitioning from traditional combustion engines to electric powertrains, we can reduce greenhouse gas emissions and combat climate change.

Furthermore, the F-150 Lightning helps reduce our carbon footprint by utilizing renewable energy sources. Charging the vehicle with electricity from solar or wind power further enhances its sustainability and aligns with the goal of creating a greener future.

Cost Savings and Incentives

In addition to their environmental benefits, electric vehicles can offer substantial cost savings over time. The F-150 Lightning reduces the dependence on gasoline, resulting in lower fuel costs for drivers. Moreover, the maintenance requirements for electric vehicles are generally less complex and costly compared to internal combustion engine vehicles, translating into potential savings for owners.

Furthermore, many governments and local authorities provide incentives and tax credits for purchasing electric vehicles. These incentives can range from tax deductions to rebates and can significantly reduce the upfront cost of owning an electric vehicle like the F-150 Lightning.

The Future of Electric Trucks

The introduction of the 2023 Ford F-150 Lightning marks a significant milestone in the electric vehicle industry, particularly in the pickup truck segment. With its impressive capabilities, advanced technology, and environmental advantages, the F-150 Lightning sets a new standard for electric trucks. As technology continues to advance and infrastructure expands, the future holds even more exciting possibilities for electric vehicles, including increased range, faster charging times, and widespread adoption.

Custom Order Your Own Electric F-150 Lightning

The 2023 Ford Electric F-150 Lightning is not just an exceptional electric vehicle; it represents a paradigm shift in the way we view and utilize pickup trucks. With its powerful electric drivetrain, impressive performance, and advanced technology features, the F-150 Lightning offers a sustainable and exciting future for truck enthusiasts. By choosing the F-150 Lightning, drivers can experience the thrill of driving while making a positive impact on the environment and embracing the future of automotive innovation.

FAQs

1. Can the F-150 Lightning handle rough terrains?

Absolutely! The F-150 Lightning retains the off-road capabilities and ruggedness that the F-150 lineup is known for. With advanced suspension systems and intelligent traction control, it can tackle challenging terrains with confidence.

2. How long does it take to charge the F-150 Lightning?

Charging times for the F-150 Lightning can vary depending on the charging method and the battery’s state of charge. With a DC fast charger, the F-150 Lightning can achieve approximately 80% charge in about 41 minutes. However, using a standard Level 2 charger at home or public charging stations may take longer, typically ranging from 8 to 10 hours for a full charge.

3. What is the price range of the F-150 Lightning?

The starting price of the 2023 Ford F-150 Lightning is competitive with other high-end truck models on the market. 2023 F-150 Lightning prices start at $59,974 before options, delivery, and dealer fees.  Build and Price your custom built new Ford F-150 Lightning with the peace of mind of choosing the Ford Dealer with a Heart. 

4. Does the F-150 Lightning require regular maintenance?

While electric vehicles generally require less maintenance compared to traditional combustion engine vehicles, there are still routine maintenance tasks that should be performed. These may include checking and rotating tires, inspecting brake pads, and maintaining the battery’s health. It’s recommended to refer to the F-150 Lightning’s owner’s manual for specific maintenance guidelines and intervals.

5. Are there any tax incentives for purchasing an electric vehicle?

Yes, there are often tax incentives and rebates available for purchasing electric vehicles, including the F-150 Lightning. These incentives can vary depending on your country or state of residence. It’s advisable to consult with local tax authorities or visit government websites to explore potential tax credits, grants, or other incentives that may be applicable to electric vehicle purchases in your area.

Posted in News and Announcements | No Comments »

Electric vehicles (EVs) have become increasingly popular in recent years as more consumers are recognizing the environmental and economic benefits they offer. As the demand for EVs grows, one of the major concerns for potential buyers is the availability of charging infrastructure. In a surprising move, Ford has announced a groundbreaking partnership with Tesla that will allow Ford EV customers access to Tesla’s vast Supercharger network, comprising over 12,000 charging stations worldwide.

Overview of EVs

Electric vehicles are vehicles powered by electricity stored in rechargeable batteries, offering a greener alternative to traditional gasoline-powered vehicles. EVs have gained traction due to their lower carbon emissions, reduced dependency on fossil fuels, and overall cost savings in the long run. However, the limited availability of charging stations has been a challenge for EV owners, hindering widespread adoption.

Tesla Superchargers and Network Expansion

Tesla, a pioneer in the EV market, has established an extensive network of Superchargers across the globe. These Superchargers are high-speed charging stations that have enabled Tesla owners to quickly charge their vehicles, providing convenience and peace of mind during long-distance travel. Tesla has been continuously expanding its Supercharger network to improve accessibility and cater to the growing number of EV owners across America.

Ford’s Partnership with Tesla Superchargers

In an unexpected move, Ford has entered into a partnership with Tesla, granting Ford EV customers access to Tesla’s Supercharger network. This collaboration signifies a significant step towards the unification of the EV industry, as two major players join forces to address the charging infrastructure challenge.

Benefits for Ford EV Customers

With access to Tesla’s Supercharger network, Ford EV customers will enjoy several benefits. Firstly, they will have access to over 12,000 charging stations worldwide, greatly increasing the availability and accessibility of charging infrastructure. This accessibility will alleviate range anxiety, a common concern among EV owners, as they will have more options for charging their vehicles.

Charging Infrastructure and Accessibility

The partnership between Ford and Tesla will not only benefit Ford EV customers but also contribute to the overall growth and accessibility of charging infrastructure. By opening up Tesla’s Supercharger network to Ford customers, the charging infrastructure becomes more inclusive and reliable, encouraging more people to consider EVs as a viable option for their transportation needs.

Collaboration and Industry Growth

The collaboration between Ford and Tesla sets an example for the industry, emphasizing the importance of cooperation and mutual growth. It showcases that even competitors can join hands to address common challenges and create a more sustainable future. This partnership could inspire other automakers to follow suit, leading to further expansion of charging networks and a more robust EV ecosystem.

Impact on EV Adoption and Market Competitiveness

The accessibility of Tesla’s Supercharger network for Ford EV customers will likely have a positive impact on EV adoption rates. The increased availability of charging infrastructure will make EV ownership more convenient and attractive, driving higher sales and market competitiveness for Ford in the EV space. This move also signals a shift in the industry towards a customer-centric approach, prioritizing the overall experience. 

Posted in News and Announcements | No Comments »

Serving the Gresham Area Community

In 2003, Bess, Bob, and Preston made the long trek from Southern California to the beautiful Pacific Northwest.  Not really knowing what they were getting into but willing to take a chance on a failing Ford Dealership.  It was pretty rough and tumble for the first few years.  Bess rallied the team and tool a once failing catastrophic to a Ford President’s Award winning dealership. 

Leading with a servants heart

Gresham Ford has continued to do the right thing while maintaining faith that the best is yet to come. 

For two decades, Gresham Ford has been a shining example of how a local dealership can make a lasting impact on its community. Located in Gresham, Oregon, just east of Portland proper, this family-owned and operated business recently celebrated its 20th anniversary, marking a milestone of dedication and service to the community it calls home.

At the heart of Gresham Ford’s success is its commitment to a service-oriented approach, led by General Manager and co-owner Bess Wills. Under her leadership, the dealership has become synonymous with outstanding customer service, employee development, and community engagement.

Fostering Professional Growth and Skill Development

Gresham Ford takes pride in nurturing its employees’ professional growth and skill development. By providing ongoing training and fostering a supportive work environment, the dealership ensures that its team members are equipped with the knowledge and expertise they need to excel in their roles. This investment in employee development ultimately translates into an exceptional experience for Gresham Ford’s customers.

Giving Back Through the “Contribute to the Community” Program

The dealership’s unwavering commitment to the community is evident in its innovative “Contribute to the Community” program. This initiative allows customers to direct 10% of their parts or service invoice towards a local non-profit organization of their choice, up to $100. By supporting non-profits in the East Portland and Columbia Gorge area, Gresham Ford helps strengthen the fabric of the community and fosters a spirit of goodwill among its customers and neighbors.

Bess Wills’ Love Project: A Beacon of Hope During Challenging Times

In response to the challenges brought on by the COVID-19 pandemic, Bess Wills launched the Love Project to uplift and support local residents and businesses alike. This inspiring initiative encourages community members to spread kindness and positivity through acts of love, ranging from supporting local businesses to reaching out to neighbors in need. The Love Project serves as a testament to Bess’s unwavering commitment to her community and her belief in the power of human connection.

Posted in News and Announcements | No Comments »

Rosa Navejar, President of The Rios Group, Robert Martinez, Founder and CEO of the Braven Agency, and Silvestre “Sil” Gonzales, Co-Owner of Gresham Ford, have been appointed to the USHCC National Board of Directors, the United States Hispanic Chamber of Commerce (USHCC) is pleased to announce. These three exceptional business people have a wealth of experience working with the Hispanic community and aim to increase their support for Latino-owned companies in America.

USHCC Welcomes Top Latino Small Business Owners

Rosa, Robert, and Sil are now part of the USHCC’s growing national presence and influence, and the USHCC Board of Directors is incredibly happy to welcome them. To better serve America’s rising economic future, which is driven by small company owners, we are enhancing our experience and industry diversity through these three business leaders, said Alice Rodriguez, USHCC Chairwoman of the Board of Directors. “These three outstanding businesspeople bring with them a vibrant entrepreneurial attitude and distinctive experience gained through years of financial success, supporting their local communities and creating jobs. They will meet the demands of the 5 million Hispanic-owned companies in our country.

Over 40 Years of Experience

Gresham Ford of Gresham, Oregon, was aquired by Sil Gonzales, who also serves as its principal. With more than 40 years of experience in both the public and private sectors, Sil is regarded as an inventive pioneer and a steadfast supporter of the Hispanic population in the automobile industry. Hispanic views have always been heard at the decision-making table as a result of his service on the boards of directors for the Ford Minority Dealers Association and the Daimler Chrysler Minority Association.

Leaders from USHCC Chambers of Commerce, Hispanic Business Enterprises (HBEs), and Corporate Partner Members make up the USHCC Board of Directors. Each of Navejar, Martinez, and Gonzales will have a three-year tenure with the option of an extension.

“The USHCC Board of Directors is pleased to welcome three more outstanding leaders. They are the perfect partners to make sure that Hispanic perspectives are heard throughout America’s broad business community because of their dedication to improving the Hispanic business community,” according to Ramiro A. Cavazos, USHCC President & CEO.

Previously Awarded Sam Walton Business Leader Award

Silvestre “Sil” has more than 40 years of management expertise in the public and private sectors, including managing corporations, banks, and development firms. He was able to build a number of prosperous private equity franchises in the automotive industry thanks to his extensive expertise and experience. His peers have recognized him; he was named a “Sam Walton Business Leader” and nominated for Time Quality Dealer of the Year in 2002. He has lobbied on behalf of that cause and has always been a champion for diversity in the automotive industry. As a prominent member of the National Association of Minority Automobile Dealers (NAMAD), he has served on the boards of the DaimlerChrysler Minority Association and the Ford Minority Association. He has held positions on numerous Dealer Ad Councils for both domestic and foreign vehicles. He currently holds the positions of President of Gresham Automotive Group, Inc. DBA Gresham Ford in Gresham, Oregon, as well as Ford of Ventura in Ventura, California. He has also received recognition as a member of Ford Motor Company’s exclusive group of President’s Award Winning Dealerships (2009, 2011, and 2012). He belongs to Rotary International and has received the Rotarian of the Year award from his club. Sil has four kids from a previous marriage.

Sil Gonzales Welcomes New Role

He transferred his vast knowledge and experience to the operation of Auto Dealerships in Southern California and Oregon. His extensive experience in managing businesses, banks, and development companies for both the public and private sectors will surely benefit the Chamber.  Sil Gonzales received his Bachelor’s degree in Finance from California State University in Los Angles in 1965.  He then continued to USC and UCLA Graduate Schools of Business from 1965 to 1967.  He rounded out his formal education at Southwestern University School of Law from 1967 to 1969. 

Professional Affiliations and Recognition for Sil Gonzales

• National Automobile Dealers Associationlinkedin
• NAMAD – National Association of Minority Automobile Dealers 2015 Distinguished Service Award
• OADA – Oregon Auto Dealers Association
• 2002 – Time Quality Dealer of the Year
• Sam Walton Business Leader Award
• Past Board Member of Daimler Chrysler Minority Association
• Past Board Member of Ford Minority Dealers Association

He has assisted in their mission to grow diversity and inclusion among the next generation, as well as serving to promote ethnic minority interests on Capitol Hill before Federal and State legislatures. Service on a variety of Dealer Ad Councils with diversity as a focal point has shifted the voice of both domestic and imported brands. 

Small Businesses Drive America

Small businesses have a significant impact on the economy and communities. In the United States, small businesses make up nearly 99% of all businesses and employ almost 50% of the private-sector workforce, according to the Small Business Administration. Small businesses are not only job creators but also contribute to the economy by bringing vitality to local communities.

Small businesses play a vital role in promoting diversity, economic growth, and social well-being. However, achieving these objectives requires the inclusion of all members of the community, regardless of their race, gender, religion, or sexual orientation. Inclusion in the small business community requires creating a welcoming environment that celebrates differences and promotes equality.

One of the significant factors contributing to the success of small businesses is the ability to build meaningful relationships with customers. To connect with diverse communities, small businesses must adopt an inclusive approach that acknowledges and respects different perspectives. For example, some small businesses thrive by using local ingredients and providing culturally-specific cuisines, giving customers a sense of community and belonging.

Additionally, promoting diversity in the workplace helps small businesses address the various challenges they face. Diverse teams bring new ideas, perspectives, and experiences, which can lead to innovation, creativity, and problem-solving in ways that homogeneous teams may not achieve.

Furthermore, an inclusive small business community can contribute to economic growth by creating opportunities for entrepreneurs from diverse backgrounds to establish thriving businesses. This can lead to services and products that cater to the unique needs of specific communities, strengthening local economies.

Promoting inclusion in the small business community is crucial for diversity, economic growth, and social well-being. Small businesses must create a culture of inclusivity by respecting and celebrating differences, embracing diversity in the workplace, and focusing on building meaningful relationships with customers. Small businesses that achieve these objectives not only contribute to the success of their own companies but also strengthen their communities, promoting a more prosperous future for everyone.  Gresham Ford is proud to serve the Greater Gresham Area and humbled to be your Oregon Ford Dealer of choice.

Posted in News and Announcements | No Comments »