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Salute to Dealers | Bess R. Wills-Avila

Salute to Dealers | Ford Motor Company



Salute to Dealer Award Winner
Bess R. Wills-Avila

Honoring Contributions to the Gresham Community

Bess R. Wills-Avila, General Manager and Co-Owner of Gresham Ford, is one of six dealers world wide being honored for their dedication, commitment, and contributions to their communities. In 2001, Ford Motor Company formed the award to showcase contributions that would have been greatly appreciated by Henry Ford himself who was noted to say, "A business that makes nothing but money, is a poor business."

One of Six Dealers Worldwide

Gresham Ford has been nominated 11 times since the inception of the Salute to Dealers Program started. Now in 2022, Bess Wills, General Manager and Co-Owner of Gresham Ford, has been recognized as one of six dealers from around the world for her dedication and contributions to the greater Gresham area. Committing her time, resources, and energy to the betterment of her community is just how Bess operates. Her Contribute to the Community Program has touched thousands of non-profits and been instrumental in shaping the Gresham area in many little ways.


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Contribute to the Community Program

Honoring Bess Wills

The Dealer with a Heart

Winners receive a painted portrait featuring their philanthropic contributions to Gresham, Oregon. Copies of the portraits will be on display in the Salute to Dealers display in the lobby of Ford's World Headquarter in Dearborn, Michigan all year long. In addition Ford will be donating $10,000 in the Honoree's name to the charity of their choice.

Celebrating Excellence: Bess Wills of Gresham Ford Receives the Prestigious Ford Salute to Dealers Award

At Gresham Ford, we take immense pride in recognizing outstanding achievements of our staff within our Oregon community. Today, we are delighted to share the incredible news of Bess Wills, a remarkable individual who has been honored with the prestigious Ford Salute to Dealers Award. This esteemed accolade stands as a testament to Bess Wills' unwavering commitment, dedication, and exceptional contributions to the Gresham community.

The Ford Salute to Dealers Award: A Symbol of Excellence

The Ford Salute to Dealers Award holds a place of high honor in the automotive realm. It represents not only exceptional performance in sales and customer service but also a deep-rooted connection to the values upheld by Ford itself. This recognition is bestowed upon individuals who have gone above and beyond, embodying the spirit of innovation, integrity, and community engagement.

Bess Wills: A Trailblazer in the Automotive Landscape

Bess Wills, an integral part of the Gresham Ford family, has consistently demonstrated a remarkable commitment to her craft. With years of experience and an unwavering passion for her community, she has carved a niche for herself in an industry that values expertise and dedication.

A Legacy of Excellence

Bess Wills' journey within the automotive industry has been nothing short of extraordinary. Her dedication to providing exceptional customer experiences and her deep understanding of Ford's legacy have positioned her as a trailblazer in the field. Her extensive knowledge, coupled with her genuine enthusiasm, has forged lasting connections with customers and colleagues alike.

Community Engagement

Beyond her role at Gresham Ford, Bess Wills has extended her influence into the community. Her involvement in local initiatives and charitable endeavors showcases her commitment to giving back. Through her efforts, she has not only elevated the dealership's reputation but has also demonstrated the power of a business to make a positive impact.

A Commitment to Excellence

At Gresham Ford, our success is intrinsically tied to the accomplishments of individuals like Bess Wills. We take immense pride in fostering an environment that encourages innovation, dedication, and a customer-centric approach. Our commitment to providing top-tier vehicles and unparalleled service is a reflection of the values upheld by Bess and other exceptional members of our team.

Join Us in Celebrating Bess Wills' Achievement

As we celebrate Bess Wills' remarkable achievement, we invite you to share in our excitement. Her recognition with the Ford Salute to Dealers Award is a testament to her tireless efforts, expertise, and unwavering dedication to the automotive industry. We are honored to have Bess Wills as a part of our Gresham Ford family, and we look forward to continuing to serve our community with the same level of excellence that she embodies.

In the realm of automotive excellence, Bess Wills shines brightly as a beacon of dedication, expertise, and community engagement. Her recognition with the Ford Salute to Dealers Award stands as a testament to her exceptional contributions to the industry and her commitment to providing unparalleled customer experiences. As Gresham Ford celebrates this prestigious achievement, we extend our heartfelt gratitude to individuals like Bess Wills who continue to elevate the automotive landscape with their passion and unwavering commitment.

The Ford Salute to Dealers Award is more than a symbol of accomplishment – it embodies the spirit of dedication, service, and community. It showcases dealerships that have embraced these values and made them an integral part of their operations. Through their exceptional efforts, these dealerships inspire others in the industry to aim for excellence and leave a lasting impact not only on their businesses but also on the lives of those they serve. As we applaud the recipients of this award, let us remember that their success story is a testament to the heights that can be reached through unwavering commitment and a genuine passion for making a difference.


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Oregon Ford Dealer Disclosure: Sales tax, Title, License Fee, Registration Fee, $215 Dealer Document Fee, Finance Charges, Emission Testing Fees, dealer trade charges and Compliance Fees are additional to the listed price. Ford Factory Destination and Delivery Charges are included in the price. All vehicles are subject to prior sale. Custom-ordered Ford vehicles are sold without an additional dealer markup for the original ordering consumer with the exception of performance vehicles including but not limited to F-150 Raptor, Bronco Raptor, Mustang GT 500, Mustang Shelby GT350R, Bronco Heritage, and Bronco Sport Heritage. Please contact the Gresham Ford Sales Team to confirm the availability and pricing of all vehicles. Even though all reasonable efforts have been made to ensure the accuracy and totality of Ford Motor Company Rebates, Ford Motor Credit Rebates, and Incentives, absolute accuracy cannot be guaranteed. PLEASE MAKE SURE to confirm the details of this vehicle (such as what factory rebates you may or may not qualify for) with Gresham Ford in order to ensure its accuracy. Some incentives and rebates may require financing through Ford Motor Credit. Gresham Ford cannot be held liable for data that is listed incorrectly. This site, and all information and materials appearing on it, are presented to the user "as is" without warranty of any kind, either express or implied. ‡Vehicles shown at different locations are not currently in our inventory (Not in Stock) but can be made available to you at our location within a reasonable date from the time of your request, not to exceed one week.

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