Aug 5, 2021
Ford Chip Shortage is Over

Ford Production has resumed making now the time to place your custom order

Ford recently received a much awaited supply of semiconductor chips for use in newly built Ford vehicles.  The Ford chip shortage created new and unforeseen pandemic challenges.  Oregon Ford Dealers have been experiencing dwindling inventory with the absence of new vehicles from Ford Motor Company.  Car and Driver recently shared that even with the Ford Chip shortage F-Series sales are only down 1.5% for the entire year.  Clearly the best selling trucks in America are still popular. 

Why did Ford having a chip shortage?

Many potential car buyers have received a crash course in automotive supply chain management during the pandemic.  In a nutshell, when the lock down began it forced many people into and deeper into virtual meetings, schooling, and recreation.  So many people bought laptops and other personal electronics.  That coupled with the slow down and pause at many Ford production facilities slowed the supply chain.  Semiconductor chips are manufactured in Asia for the large part.  Many of the Asian production facilities continued work as usual while America locked down and took pause in attempts to stop CoVid.  As a result the Asian chip producers committed to sending chips to personal electronics manufacturers instead of Ford Motor Company.  

It has taken longer than expected to re-establish an appropriate level of chip production for Ford Motor Company.  But the wait is over.  Ford Motor Company has solidified it’s supply chain and is ready to ramp up production in order to meet the increased popularity of F-Series trucks, the new Bronco SUV and Sport, as well as the Maverick.    

The Next Generation of Car-Buying

The Ford Chip Shortage has brought the weak points of the traditional car-buying model to light.  In the era of immediate solutions and delivery, visiting multiple car dealers in hopes of finding the car you really want is over.  Often times a car purchase is the largest investment other than a home a person makes.  Compromising on something so impactful to your financial landscape is no longer acceptable. 

Gresham Ford has been providing award winning customer service with competitive transparent pricing for decades.  Custom order your Ford with the Gresham Ford Team and get the vehicle you really want with the options you want.  You no longer have to pay for options and features you will never use. 

“It has been an immensely positive experience for our customers.  So much of our business is from repeat customers and their referrals to family, friends, and co-workers.  They know we provide competitive transparent pricing and are committed to treating people with the respect they deserve.  Custom ordering your next car is an exciting experience that I love sharing.  It really is the next generation of the auto industry.” shared General Sales Manager, Preston Wills.

Custom Order Your Next Vehicle. Built Your Way.

Feel free to reach out to our certified and trained staff with all your questions.  We are here to share the love and all the Ford product and ordering information.