Get Ford’s Most Affordable Electric Truck Without Sacrificing Capability

The Ford Fathom has a starting MSRP of $28,350-making it the most accessible electric truck from a major American automaker. This isn’t a stripped-down commuter with a truck bed bolted on. It’s a genuine mid sized electric truck with hands free highway driving, bidirectional power capability, and more passenger volume than a Toyota RAV4. Here at Gresham Ford, we’re ready to help you be among the first to experience it.

Finally, an Electric Pickup Built for Real People

If you’ve been watching the electric truck market with growing frustration, you’re not alone. The Cybertruck starts well above $60,000. The Rivian R1T pushes past $70,000. For the average buyer—the real person who needs a capable truck for work, weekends, and everything in between—those prices simply don’t work.

That’s precisely why Ford built something different. The new truck called Ford Fathom represents a strategic shift from larger electric trucks to midsize options that everyday people can actually afford. The name “Fathom” reflects the concept of measuring depth and understanding—a fitting metaphor for a company that listened to what buyers actually need rather than chasing luxury specs.

Starting Price

With a starting price of $28,350, not including the destination and delivery fee, Ford isn’t asking you to compromise on the features that matter. Every Fathom model is BlueCruise capable for hands-free driving. Every model includes a frunk for additional cargo space alongside the traditional truck bed. Every model offers bidirectional power capability. This is an affordable EV that delivers where it counts.

Why Ford Fathom Works

The Fathom isn’t just cheaper-it’s smarter. Here’s what makes this electric vehicle stand out:

• Built on the Universal Electric Vehicle Platform – Ford’s clean-sheet UEV platform was engineered from the ground up with roughly 20% fewer parts, 25% fewer fasteners, and 15% faster assembly time. That efficiency translates directly into a lower price without cutting corners on quality.
• BlueCruise hands-free highway driving on every model – Every Fathom will support BlueCruise for hands-free driving across over 130,000 miles of pre-mapped highways using road level map data. The hardware comes standard, so you’re BlueCruise capable from day one.
• More passenger volume than a Toyota RAV4 – Ford claims this midsize electric truck offers an expansive interior with seating for five adults and interior space that rivals compact SUVs. The structural battery pack forms part of the floor, lowering the center of gravity and opening up cabin room.
• Bi-directional charging capability – Power your tools at the job site, run appliances during a weekend adventure, or keep your home running during an outage. This isn’t a gimmick-it’s genuine utility that changes how you think about your truck. While Ford will have much more to share about the battery options at a later date; we do know that bi directional power capability is part of the package.
• Frunk plus truck bed for added cargo flexibility – A front trunk supplements the traditional bed, giving you secure, weather-protected storage up front and open hauling capability in back.
• Integrated Apple Maps with specialized EV routing – The large, high resolution touchscreen features integrated Apple Maps for specialized EV routing, plus support for Apple CarPlay and Android Auto capability right out of the box. A digital key lets you access your Fathom straight from your phone.

Instead of forcing you to choose between affordability and capability, the Fathom gives you both.

How It Works

Getting into the Ford Fathom is straightforward. Here’s the path from interest to ownership:

Step 1: Reserve Your Fathom

Preorders for the Ford Fathom will begin early next year. Sign up for updates now through Gresham Ford so you’ll be first to know the moment ordering details go live. We’ll keep you informed over the next few hours, days, and months as fuller specs and configurations are revealed.

Step 2: Configure Your Truck

Once preorders open, you’ll choose from available options and packages to build the Fathom that fits your life. Whether you need a base model for daily commuting or want to explore the extended range battery and additional features, our team at Gresham Ford will help you configure the right truck built for your specific needs.

Step 3: Take Delivery Fall 2027

Deliveries of the Ford Fathom are scheduled for fall 2027. As the first vehicle produced on Ford’s universal electric vehicle platform, your Fathom arrives with the latest technology and manufacturing precision from the Louisville Assembly Plant. Our award winning and E certified team provides full training on BlueCruise operation, charging best practices, and every electric vehicle feature your new truck offers.

No guesswork. No complexity. Just a clear path to owning an electric truck that actually fits your budget.

What Makes Fathom Different

Most electric trucks compete on who can pack in the most extreme specs at the highest price. Fathom competes on value.

• Price that changes the conversation – At a starting MSRP of $28,350, Fathom costs thousands less than any Tesla Cybertruck or Rivian R1T. Destination and delivery charges add $1,595, bringing the total starting price to approximately $29,945-right in line with Ford’s own Maverick hybrid. This is an electric truck priced for the mass market, not the luxury segment.
• Ford’s proven reliability meets cutting-edge EV engineering – Fathom’s electric motors are developed in-house by Ford, and the vehicle targets mass-market affordability in the EV space without sacrificing the durability truck buyers expect. The standard range battery uses prismatic lithium iron phosphate (LFP) cells-cobalt- and nickel-free-for increased durability and safety.
• Built for work and adventure, not just showmanship – The rear wheel drive layout, bidirectional power capability, frunk, and bed make this a truck designed for people who actually use trucks. Haul materials. Power your gear. Drive hands-free on the highway. Get things done.
• Local dealer support through Gresham Ford – Unlike direct-to-consumer EV brands, your Fathom comes backed by our service team, parts availability, and the expertise of dealers who know Ford vehicles inside and out.
• A new platform built for the future – The universal EV platform supports future Ford EVs including vans, SUVs, and compact vehicles. That means parts availability, continuous improvement, and a growing Ford EV community around vehicles that share core architecture.

Proof Ford Gets Electric Right

Ford isn’t new to electric trucks. The F-150 Lightning proved that a major automaker could build a genuinely useful electric pickup. Fathom takes every lesson learned and applies it to a vehicle designed for broader accessibility.

The numbers behind the commitment speak clearly: Ford invested approximately $5 billion to develop the UEV platform, build the new Universal EV Production System, retool the Louisville Assembly Plant, and create or secure nearly 4,000 jobs across Louisville and BlueOval Battery Park Michigan. This is American manufacturing at scale-not a concept car or a limited run.

It features an assembly tree manufacturing process designed to improve efficiency, with a wiring harness over 4,000 feet shorter and roughly 10 kg lighter than Ford’s first-generation electric SUV harness. Fewer parts. Faster assembly. Lower costs passed on to you.

Ford’s 120-plus year history of truck innovation backs every Fathom that rolls off the line. When a company with that track record says it can build an electric truck under $30,000 that doesn’t compromise on standard features, that credibility matters.

Ford also projects that the five-year cost of ownership for a Fathom will be lower than owning a three-year-old used Tesla Model Y-a claim with serious implications for anyone running the long-term math on their next vehicle.

Universal Electric Vehicle Platform

Although this is the first vehicle produced on the Universal EV platform, Ford’s all-new midsize truck is next-generation architecture of an affordable EV truck for America. With an approximate 300 mile range expected this platform could bring the affordability to the Portland area truck market that gasoline above $5 has been begging for.

Midsize Electric Truck

Portland and Vancouver are ideal markets for midsize electric trucks because drivers need practical capability without the size, cost, and parking challenges of a full-size pickup. A midsize EV truck can support commuting, weekend trailering, home-improvement projects, landscaping, and outdoor recreation while delivering quiet performance and lower day-to-day operating costs. With the Pacific Northwest’s strong interest in sustainability, growing charging infrastructure, and mix of urban streets, suburban neighborhoods, and nearby recreation areas, a right-sized electric truck would give local buyers a versatile alternative. It fits both their workweek routines and weekend adventures.

Who Fathom Is Perfect For

The Ford Fathom is ideal for:

• Budget-conscious buyers wanting an electric truck without the premium price tag-people who’ve watched EV trucks launch at $60K+ and said “not yet”
• Small business owners needing a capable work truck with lower fuel and maintenance costs, plus the power capability to run tools and equipment from the truck itself
• Adventure enthusiasts who want truck capability for bikes, boards, and camping gear, plus the environmental consciousness of driving an electric vehicle on their weekend adventure
• Urban and suburban dwellers looking for space efficiency with truck versatility-a car-like footprint with more passenger volume than you’d expect
• First-time EV buyers who want the confidence of a trusted brand, a nationwide dealer and service network, and the simplicity of a vehicle that doesn’t require a person’s outstretched arms to figure out the technology

If you want capable, affordable, electric-this truck was built for you.

Fathom Pricing and Options

Base Fathom – Starting at $28,350

The Fathom’s price includes standard features that competitors charge extra for:

• BlueCruise capable hardware for hands-free highway driving
• Frunk for added cargo flexibility plus traditional truck bed
• Bi directional charging capability
• Large, high resolution touchscreen with Apple Maps integration
• Apple CarPlay and Android Auto support
• Digital key functionality
• Seating for five adults with passenger volume exceeding a Toyota RAV4

The Fathom’s price includes a $1,595 destination charge on top of the starting MSRP. Destination and delivery fees are an additional $1,595, bringing the base on-the-road price to approximately $29,945 before any applicable tax credits or dealer documentation fees.

Available Packages and Options

Ford has not yet released full details on trim levels, option packages, or extended range battery availability. Based on the new platform’s flexibility, expect options tailored to different driver needs-from the daily commuter to the contractor who needs maximum range and capability. We’ll update ordering details as Ford releases them. Hot tip: sign up for our notification list so you don’t miss a thing.

Why Choose Gresham Ford

• Local expertise – Our team stays current on every Ford model, and we’re building deep knowledge of Ford’s electric vehicle lineup specifically
• Service you can count on – Unlike online-only EV brands, you have a physical dealership with trained technicians ready to support your Fathom
• Customer education – We’ll walk you through charging, BlueCruise activation, maintenance schedules, and everything else that makes EV ownership simple
• Financing options – Work with our finance team to find the payment structure that fits your budget

Frequently Asked Questions

When can I order my Ford Fathom?

Preorders begin early 2027, with deliveries starting fall 2027. The Fathom will be built at Ford’s Louisville Assembly Plant. Sign up now through Gresham Ford for priority notification so you’re first in line when the reservation window opens.

Does the $28,350 price include everything?

The starting MSRP of $28,350 does not include destination and delivery charges ($1,595) or dealer documentation fees. At the base model level, standard features include BlueCruise hardware, the frunk, bidirectional charging, the high resolution touchscreen with Apple Maps, and CarPlay and Android Auto support. That’s a significant amount of technology included at a price point no other major electric truck matches.

How does BlueCruise work?

BlueCruise is Ford’s Level 2 hands-free highway driving system. It works on specially mapped highways called “Blue Zones”-over 130,000 miles across the U.S. and Canada. The driver must remain attentive with eyes on the road, but your hands can come off the wheel. Features include lane centering, lane change assist, and in-lane repositioning. Hardware comes standard on every Fathom; software activation details and subscription pricing will be confirmed closer to launch.

What about charging and range?

Ford has not yet published EPA-estimated range figures for the standard range battery or any extended range battery options. The Fathom uses prismatic LFP cells known for durability and safety. Charging speed, DC fast charging capability, and fuller specs will be released as the launch approaches. For anyone with a keen eye on the EV space who checks Reddit regularly or follows automotive news, we’ll share updates as they become available.

Reserve Your Ford Fathom Today

The Ford Fathom is the first model on a platform that changes what’s possible in the electric truck market. At $28,350, with BlueCruise, bidirectional charging, and genuine truck utility, there’s nothing else like it.

Contact Gresham Ford today to sign up for priority updates and be first in line when preorders open early 2027. There’s no obligation-just the advantage of being ahead of everyone else.

Call us, visit our showroom, or sign up online. The most affordable electric truck from a major American automaker is coming. Make sure you’re ready.