The New Ford Bronco

The New Ford Bronco

Classic Bronco Style

Dirt. Mud. Rocks. Sand. Yes Please.

In 1966, Ford unleashed a new recreational vehicle that offered confidence on the road plus freedom and agility on the trails. “Bronco” felt like the appropriate name for an untamed spirit with an independent streak. Early success in off-road racing — along with the definitive Bronco toughness, durability and capability, earned respect and inspired a fandom that spanned decades.By the time Bronco went on hiatus after 30 years, it had generated a loyal following of off-road enthusiasts. Thanks to this passion, customers will be eager to see and feel the all-new Bronco when it arrives at Gresham Ford. A new era of Bronco freedom begins soon.

Bringing it Back

When Ford made the decision to revive Bronco, the development team knew immediately the storied Bronco history in off-road racing would play a prominent role in its comeback. Names like Bill Stroppe, Rod Hall, Larry Minor and Big Oly are instrumental to the off-road racing lore that built a reputation for Bronco. Their victories at the legendary Baja races and other punishing venues helped define the Bronco identity.

We appreciate it can make a person anxious purchasing a vehicle they haven't seen in the steel and rubber yet. We are here to answer all your questions and do our best to make ordering your Bronco a once in a lifetime experience.

Got Questions Before Ordering?

Call for Details

Preparing for the Bronco

Not only has our entire staff, Sales and Service, completed their Bronco specific training. They are chomping at the bit to attend the off-site training in the beginning of 2021. We have also established more robust relationships with accessory outlets to help you customize your Bronco to help make it your own.

Four Door Outer Banks Fishing Guide

Purpose built to support a professional fishing guide along the Columbia River. With more than 200 factory backed accessories for both the two and four door Bronco, you can customize this GOAT especially for you. This specific trim level includes:

  • Bestop Sunrider first-row soft top
  • Ford Performance modular front bumper
  • Ford Performance Safari Bar
  • RIDIG off road pod lights
  • Rear wing gate MOLLE panel organizer
  • All Weather Floor Mats
  • Splash Guards
  • Ford Slide-Out Tailgate
  • Custom modified rear cap roof rails
  • Custom Yakina LockNLoad Platform Roof Rack
  • Custom over-the-hood fishing platform and rod holder

Two Door Trail Rig

Expanding on the Bronco Built Wild Concepts, choose from a number of innovative designs with unrivaled capabilities. This cutom off-road Bronco has been built for the hard-core trail runner. Custom limb risers are included with this trim package available at Gresham Ford. Specifications include:

  • Ford Performance by WARN winch
  • Ford Performance modular front bumper
  • Ford Performance tube doors
  • RIGID off road lightbar and pod lights
  • Yakima LockNLoad Platform roof rack
  • Ford Performance recovery boards
  • WARN recovery kit
  • Rear swing-gate-mounted table

How to Order

Ordering your custom Ford Bronco is simple. Return to our website on or after Monday, July 13th at 5pm PST and you will be brought into the open order bank for the New 2021 Ford Bronco. Here you will choose your exterior color, engine, transmission, trim, and options including accessories. With just $100 Gresham Ford will submit your order to the factory and hand hold it through the process. Along the way our Customer Advocates will share the progress of your Bronco being built. Including keeping you up to date on the final delivery date of your New Custom Ford Bronco.

Oregon Ford Dealer

We know you have lots of choices when choosing to order your New Bronco. Gresham Ford wants to be your Oregon Ford Dealership of choice. Give us a chance to show you how relaxed a customer centric car buying process can be. The new Ford Bronco is a whole new generation of vehicles dedicated to helping America keep moving. With the impressive capabilities off-road at an affordable price will surely make it popular with Oregonians.

Bronco History Shop Ford Accessories Meet Our Customer Advocates

Contact Us